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Schedule

Saturday, March 26, 2011

Editors arrive 

 

Sunday, March 27, 2011

5:30 - 6:00 pmEditor Welcome - Editors only
6:30 - 7:00 pm

Seascape Room - Networking Reception

7:00 - 7:15 pmMIPS Technologies, Art Swift, VP Mkting & Bus. Develop.
7:15 pmGala Dinner by MIPS Technologies

 

Monday, March 28, 2011

7:45 - 8:00 amWelcome
8:00 - 9:00 amKEYNOTE: IDT - Ted Tewksbury, Ph.D., President & CEO
9:00 - 9:15 amRefreshments / Networking
9:15 - 9:45 amPress Briefing: Tensilica - Chris Rowen, Ph.D., CTO
9:45 - 10:15 amPress Briefing: National Semi, Phil Gibson, VP Mktg & Web Operations
10:30 - 10:45 amRefreshments / Networking/ Show & Tell
10:45 - 11:15 amPress Briefing
11:15 - 11:45 amPress Briefing
11:45 - 12:30 pm

Press Briefing  BROADCOM, Eric Hayes, Sr. Director of Product Marketing and Edward Doe, Associate Director Switch Products

12:30 - 1:45 pmLunch / Networking / Show & Tell
1:45 - 2:30 pmPress Briefing: Berkeley Design Automation, Ravi Subramanian, President & CEO
2:30 - 2:45 pmRefreshments/ Networking/ Show& Tell
2:45 - 3:15pmPress Briefing: Intersil David Bell, President & CEO
3:15- 4:30 pm

Panel # 5820: Wireless Backhaul Solutions
                     The big question: Design or Buy?
Moderator: John Blyler, Editorial Director, Extensionmedia
Panelists:
Altera: Dan Mansur, Director Strategic Mktg.
Broadcom: Edward Doe. Associate Director Switch Products
Tensilica: Chris Rowen, Ph.D. Chief Technology Officer

 4:30 - 6:30pmNetworking/ Show & Tell/ 1:1s
 7:00 - 10:00pm25-YEAR -IN-BUSINESS-PARTY

 

Tuesday, March 29, 2011

7:45 - 8:00am Welcome
8:15 - 9:00 amKEYNOTE: Altera - Luanne Schirrmeister, Senior Director
9:00 - 9:10 amRefreshments/ Networking/ Show & Tell
9:10 - 9:30 amPress Briefing: QuickLogic - Andy Pease, President & CEO
9:45 - 10:30 amPress Briefing: Lattice Semi - Darin G. Billerbeck, CEO
10:30 - 11:00 amPress Briefing
11:00 - 11:30 amPress Briefing:
11:30 - 12:30 pm

Panel #5810: Industrial Automation
                    Evolution or Revolution?
Moderator: Ron Wilson, EDN, Editorial Director
Panelists:
Altera, Brian Jentz,Director Industrial&Automotive Busines
Xilinx, Harry Jason Raftopoulus, Director ISM
Intersil, Roger Levinson, VP High Precision Markets

12:30 - 1:30 pm

Lunch Courtesy of QuickLogic

1:30 - 2:15 pmKEYNOTE: Mentor Graphics, Walden Rhines, CEO & Chairman
2:15 - 2:45 pmPress Briefing: Mentor Graphics, Stephen Pateras, Product Marketing Director
2:45 - 3:00 pmRefreshments/ Networking/ Show & Tell 
3:00 - 3:30pmPress Briefing: Apache Design Solutions, Andrew Yang, CEO
3:30 - 4:00 pmPress Briefing
4:00 - 5:00 pmPress Briefing: Xilinx - Vin Ratford, Sr. VP WW Marketing- Editors Only
5:00 - 7:00 pmXilinx Reception / 1:1s
7:00 - 10:00 pm Dinner/ Networking

 

Wednesday, March 30, 2011

MEMS DAY   - In partnership with MEMS Industry Group
8:00 - 8:30 amWelcome
8:15 - 8:30 amDr. Alissa M. Fitzgerald, MIG Board Member
8:30 - 9:15 am

MEMS KEYNOTE: Freescale, Glen Burchers, Director of Global Segment Marketing

9:30 - 10:00amRefreshments/ Networking/ Show & Tell
10:00 - 10:30 amPress Briefing:
Innovative Micro Tech, Craig Trautman, Vice President
10:30 - 11:00 amPress Briefing: VTI Technologies, Scott Smyser,VP & GM North America
11:00 am - 11:30 amPress Briefing: Akustica, Dr. Stefan Finkbeiner, CEO
11:30 am - 1:30 pmLunch/ Networking/ Show & Tell
1:30 pm - 3:30 pm

Networking/ Show & Tell/ 1:1

4:00 pm - 6:00 pmExcursion to Santa Cruz
6:00 pm - 9:00 pm

Editors Free Night

 

Thursday, March 31, 2011

EMERGING DAY   - This day is dedicated to Emerging Companies
8:15 - 8:30 am

Welcome

8:30 - 9:00 am Press Briefing  
9:00 - 9:30 amPress Briefing; AWR - Sherry Hess, VP Marketing                                 
9:30 -10:00 amPress Briefing: Alereon - Eric Broockman, CEO
10:00 -10:30 amPress Briefing: SiliconBlue - Kapil Shankar, Founder & CEO
10:30 - 11:00 amBreak - Networking
11:00 - 11:30 amPress Briefing: Fulcrum Microsystems, Mike Zeile, Chief Operation Officer
11:30 - 12:00 pmPress Briefing: SiTime - Piyush Sevalia, VP Marketing
12:00 - 2:00 pmLunch/ Networking/ Show & Tell/ 1:1s, Reception
2:00 - 3:00 pmEditor DeBriefing - Editors ONLY
3:00 - 3:30 pm END OF CONFERENCE

 

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